Hello,
Nice to
meet you
Business Project Manager – Creative Director
Bridging creative vision and analytical execution — delivering digital products that drive market growth and elevate brand awareness across fintech, e-commerce, and beyond.
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About Me
Where Structure
meets creativity.
With over a decade of experience spanning software development, creative direction, and business strategy, I bring a rare combination of analytical precision and design-driven thinking to every project.
Currently leading product and project development at Abitech Technology — from fintech platforms to ecommerce systems — I ensure that vision, execution, and quality all align from brief to delivery.
I studied Visual Communication Design & Animation at Bina Nusantara University, and have since built expertise across the full creative-to-technical spectrum.
Website design & LayoutProject ManagementUI/UX DesignBrand StrategyStrategic PlanningStrategic PlanningArt DirectionData AnalyticsLeadership
Career Journey
2022 - 2024
Business Project Manager
Abitech Technology
2013 - 2014
Graphic Designer
Cipta Kreasi Nusantara
2014 - 2016
UI / UX Designer
Dian Innovative Solusindo
2016 - 2018
Creative Supervisor
Citra Kreasi Pratama
2018 - 2019
Junior Art Director
Hineni Creative
2019 - 2021
Creative Director
Movi Ventura Prima
Experience
Business Project Manager
Abitech Technology | 2022 – 2024
Led development of fintech, university community, HR internal apps, and e-commerce platforms. Managed UI/UX design, project timelines, team delivery, and QA — planning and scheduling phases for large-scale projects to ensure smooth, on-time delivery.
Creative Director
Movi Ventura Prima | 2019 – 2021
Strategized and executed multi-channel brand campaigns — email, digital, social media, and offline activations. Successfully adapted marketing strategies to market changes, increasing sales by 45%.
Junior Art Director
Hineni Creative | 2018 -2019
Managed design team workloads, directed photo shoots, and developed promotional campaigns. Increased Aviation Business sales revenue by 30% through innovative bundled product promotions.
Creative Supervisor
Citra Kreasi Pratama | 2016 -2018
Led client communications and developed marketing campaigns for enhanced brand visibility. Implemented design best practices resulting in improved visual appeal and audience engagement.
UI / UX Designer
Dian Innovative Solusindo | 2014 -2016
Designed user flows and interactive mockups using Sketch and Adobe XD. Created style guides and design systems ensuring consistency across web and mobile platforms.
Graphic Designer
Cipta Kreasi Nusantara | 2013 -2014
Developed creative designs for print materials, branding, and social media while managing multiple concurrent projects to high-quality standards.
Assistant Visual Artist
Eltra Griya Box Imaji | 2012
Managed VFX production pipeline and supervised technical editing of visual effects for film series, trailers, and movies.
Skills & Capabilities
Design
UI/UX Design
Website Design & Layout
Graphic Design
Art Direction
Brand Development
Product Design
Visual Storytelling
Brand Identity
Management
Project Management
Strategic Planning
Leadership
Analytical Skills
Negotiation
Critical Thinking
Timeline Planning
Stakeholder Management
Technical
Digital Marketing
Data Analytics
Problem-Solving
Marketing Campaigns
Communication
Networking
Product Strategy
Social Media
Certification
Let's work together
Ready to bring your next project to life? Whether it’s product management, creative direction, or digital strategy — let’s connect.
Phone
+62 898 921 5001
linkedin.com/in/cheoncha
Location
West Jakarta, Indonesia